Up until now, the only way to get your hands on Justin Bieber's coveted Purpose tour merch was to attend a concert or wait in the epically long lines at his limited-run pop-up shops. That's all about to change thanks to Barneys New York, which will sell an exclusive capsule of the Purpose products, designed by Fear of God's Jerry Lorenzo.
The range of 31 items spans everything from a cotton tee ($95) to a logo'ed leather jacket ($1,675) and will be available online tomorrow for preorder, arriving in select Barneys stores Monday. Musical merch stocking the shelves of fashion's high temple of shopping might seem like a huge leap from the Alaïas and Dries Van Notens that make up a bulk of Barneys's offering, but, in fact, the store was among the first to pick up Kanye West's Yeezy collection, carries Lorenzo's Fear of God label, and has done a menswear capsule with Russell Westbrook. Plus, Bieber's partnership with Lorenzo and the Vetements sensibility of many of the products—its "Security" branded tees are a ringer for the Parisian brand's style—give many of the pieces a fashionable feel. The only real concern seasoned Barneys vets might face come Monday is a pack of Beliebers (and plenty of aftermarket sellers too) running up long lines at the registers. Consider yourself warned.
Justin Bieber x Barneys New York will be available online July 16 for preorder and in select Barneys New York stores Monday, July 18.
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