And Coach is not her only big fashion collaborator of the moment - September saw her sign a two-year deal with the Puma, requiring her to front campaigns and collaborate on fashion designs for the activewear brand.
Uh oh! 2018 isn't starting out on a loving note for Selena Gomez and Justin Bieber.
The on and off couple even kick-started their 2018 together. It was this past summer when Gomez landed her first campaign for the heritage brand, which turned out to be stunning, to say the very least.
And we finally have some details about what went down.
The photo, which was shot by renowned fashion photographer Steven Meisel, sees the star reclining against the backdrop of a NY skyline and features the label's new-season multicolored quilted "Parker" bag. "It was a special evening shared with a few close friends in a attractive place".
"It just feels like this is where the brand really lives", she added.
Sources, however, told People that the "Love Yourself" singer was exactly where he had to be. And I mean I get that; I've been there sometimes.
One image released shows Gomez holding a Coach purse by the window of a loft apartment where the Empire State Building can be seen in the background. It's covered in quilted napa leather and bold color-blocking gives it a graphic feel that's as modern as it is timeless. Also donning a pair of white sneakers, Selena had a white towel hanging on her neck while toting a black hand bag. Defined brows and lips tied it all together. We couldn't have said it better ourselves.
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