The very surprising reason Puerto Rico has seen a 45% increase in tourism this year

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BOOST: Puerto Rico has seen a big increase in tourist numbers

Popular culture has always been known to have a big influence over people's actions.

We copy how celebrities dress, their haircuts and where they go on holiday.

Yet, one very surprising thing has caused a 45% increase in tourists visiting Puerto Rico: Justin Bieber's song of the moment "Despacito".

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Research conducted by Hotels.com found since the song's release on April 17, searches for the Caribbean island are up by 45%.

The hit song by Bieber, Luis Fonsi and Daddy Yankee contains the line, "how they do it down in Puerto Rico" which has caused the surge.

Isabelle Pinson, Vice President, EMEA at Hotels.com brand said: 'Puerto Rico has long been a vacation destination but to many travelers it is still pretty unknown."

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Isabelle continued: "We know popular culture has a strong influence on our travel decisions.

"And as Puerto Rico is the home of singers Luis Fonsi and Daddy Yankee, and gets a big shout out in their hit song, it seems to be encouraging more people to explore this great destination."

The influx in visitors is fantastic for Puerto Rico's economy as in May the country went bankrupt in order to deal with a £54billion debt.

The music video for the song has had over 2.4billion views on Youtube and features locations from around Puerto Rico.

Tour companies in the country are now including locations from the music video in their tours.

Phones even posted a screenshot of a Spanish article reporting on the increase, he captioned the picture with: "What a joy it is to read this in international media. Puerto Rico is the true protagonist of this song and this video. It was always my great inspiration."

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