Singers Luis Fonsi, left and Daddy Yankee perform during the Latin Billboard Awards Thursday, April 27, 2017, in Coral Gables, Fla. (AP Photo/Lynne Sladky)
If you're a native English speaker in the United States, there's a chance you might not know the name Luis Fonsi. He is far and away one of the most successful singers and songwriters in the Spanish-speaking music world, and he has been for decades, but crossing over from one side of the business to the other (without burning any bridges) is incredibly difficult. As I said, you might not be familiar with Fonsi's name or the majority of his work, but there is a good chance you have heard (or will hear very soon) his latest single, which is taking over the world and making history.
Just over a week ago, Fonsi's new single "Despacito," which features fellow Latin superstar Daddy Yankee, bolted into the top 10 on the Hot 100, making it the first mostly Spanish-language song to break into the top tier in 20 years, with the last one being the "Macarena." A new version of the track which features Justin Bieber is the cause of the surge in interest, and the song isn't done yet.
In its second week within the top 10, "Despacito" rose from No. 9 to No. 4, and an even brighter future could be on the horizon for this unlikely smash hit.
I spoke with Luis Fonsi recently about the unexpected and historical success currently surrounding "Despacito," and what that means for him and the plans he and his team had already put into motion for the rest of 2017.
Hugh McIntyre: Congrats on the single. Its rise has been kind of crazy. How did you react when you found out it made that enormous leap on the charts?
Luis Fonsi: Oh, it's been a great four months. Ever since the song came out, it's just been just one interesting adventure after another. We debuted the song midway through January and the second day it was out, the video stuck to the top of the list and the song just went straight to number one, and people started really just connecting to the song. A lot of new markets opened up. A lot of countries in Europe really dig the song, and it's been crazy. You know? It's been a great surprise. We always knew it was a powerful song and it had all the correct ingredients for it to be a radio-friendly song, but we never thought that it was gonna become this crazy movement and that it was gonna end up the way it has, with a great feature and just everything that's going on around it.
McIntyre: Before it started to explode in the U.S., it really took off in Europe. What do you think made it resonate with so many people around the world?
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