Selling out over 60,000 tickets, making extensive security arrangements among other things, the planning process has been whirlwind yet exciting. However, Arjun Jain of White Fox India, the outfit responsible for bringing Bieber here, has everything 'under control' now.
The Indian leg of his Purpose World Tour 2017 is a few days away and the organisers have ensured that the crown prince of pop has no reason to complain. With just a few days remaining for the event, Jain feels that all the prep is under control and it is time to now watch Bieber take over.
How have you pulled-off the impossible?
We started the process within the company in July when we had an idea that he might be visiting India in January. We received formal confirmation in October and made the official announcement in January.
Why did you zero down on Bieber?
We thought that a massive global sensation has still not been brought to India. And when we started pondering over who could that big name be, and we could only think of Justin Bieber. The sheer scale of people who listen to and admire him is astonishing.
From 10-yr-olds to their parents who bring them over for the concert, he caters to people of all age groups as an artist.
#PurposeTourStadiumspic.twitter.com/JUfGkFyLh2
— Justin Bieber (@justinbieber) February 15, 2017
When did you speak to him for the first time?
We spoke in August. His team was setting up the Asian calendar then and planning the Purpose Tour, that's when we told him that we were keen to bring him to India. Our company received the official confirmation to bring him to India in October.
Why did you choose DY Patil Stadium as the venue?
While selecting the venue, we wanted a place where people could get an amazing view of the stage, irrespective of the ticket prices. And what better than a cricket stadium, a good view is guaranteed no matter where you are standing.
Apparently, an auto driver's son got a free ticket. Are there more free tickets in store?
For people who have actually gone out of their way and shared heart-felt messages with us, we are considering handing out a couple of tickets to such die-hard Beleibers who don't otherwise have the means to make it to the show.
India tickets go on sale Feb 22. See u May 10th at DY Patil Stadium pic.twitter.com/lVBHPwhohq
— Justin Bieber (@justinbieber) February 15, 2017
Is this really the most expensive gig in India?
I definitely think that this could be the most-expensive gig in the country. We have spent around $4mn to set up the entire concert.
What kind of security arrangements have been made?
I have gotten 3-4 agencies from around the globe to make sure that Justin and his crew are secure in every possible way, it is a matter of national pride. An agency from London will be dedicated to protect him.
How is the Mumbai Police helping you out?
Yes we have protocols in place for the singer. We are collaborating and communicating with each other inexhaustibly to make sure that the arrangements are full-proof. This is a huge challenge for us, the Police and the country alike.
Are you already planning the next big concert?
I have many people on my list. But I am looking at bringing in a female megastar sometime soon!
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