Each year EA Sports gets more and more creative with their production of Madden commercials -- remember the hilariously over the top "Madden Season" with Kevin Hart and David Franco from a few years ago? -- and 2017 is no exception.
The video game company went in a different direction this time, however, putting Von Miller, one of four players with a 99 rating in the game, in parody mode and sending him straight at Justin Bieber.
Biebs' hit 2015 single "Sorry" was the specific target, with Miller firing up "Start Me," playing the role of the many colorful dancers and asking people to pick him first when they start their franchise.
You already knew he could dance. In more ways than one.
And now he gets to test out his skills as a music video star, and EA gets to put the importance on people starting their own custom teams. (My college roommate and I used to skip class at least once a, um, week to draft custom Madden teams. We would take an hour to draft and then somehow only squeeze in a single game.)
By the way -- Bieber's version has 1 BILLION views. No, you're dancing in the living room.
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