Kamis, 14 Juli 2016

Justin Bieber's Tour Merchandise Is Coming to Barneys

justin bieber dreads Justin Biebers Tour Merchandise Is Coming to Barneys

Getty

The hype surrounding Justin Bieber's tour merchandise could rival any designer collaboration or high-end capsule collection, and now it seems department stores want in: Bieb merch will be now be sold at Barneys alongside brands like Fendi, Rick Owens, Alexander Wang, and Acne.

Until now, the musician's souvenir clothing has mostly been both long-sleeve and classic T-shirts, but the Barneys collection will include hoodies, jeans, and a leather jacket with "Purpose Tour" printed on the back that'll set you back a cool $1,675, The New York Times reports.

This is the first time Barneys will carry a musician's merchandise, and it's a move the retailer's senior vice president, Jay Bell, said was a "no brainer" "It is the first time we've done it, but it felt right. It felt like something that would resonate with our customers, and that could sit seamlessly with the other brands we sell."

PARIS, FRANCE - JUNE 25: Melanie Darmon is wearing Chloe sunglasses, a Chloe bag, Chloe shoes, a Justin Bieber top, and Levis denim skirt, after the Henrik Vibskov show, during Paris Fashion Week Menswear Spring/summer 2017, on June 25, 2016 in Paris, France. (Photo by Edward Berthelot/Getty Images)

Edward Berthelot/Getty Images

Despite the hiked price-tags and the fact his merch was designed by Fear of God's Jerry Lorenzo, Biebs isn't ready to label his collection as "fashion," also admitting to The New York Times via a spokesperson that the's "happy and proud" that fans are adopting the line. "I don't think of our tour merch as being 'fashion.' That's a really high compliment for what it is. But I am really happy we were able to dial in to something cool the way we did."

justin bieber

Bravado via The New York Times

Regardless of whether or not the 22-year-old "Sorry" singer thinks so, there's no denying that tour merchandise is officially considered Fashion with a capital F, largely thanks to Lorenzo—who also worked with Kanye West on his equally of-the-moment 'The Life of Pablo' designs and was part of a "very conscious" effort to recalibrate Bieber's image, according to the Times.

Remember, it wasn't just teenage fangirls lining up for hours outside the "Purpose Tour" pop-up shop in New York City in May—style stars and streetwear enthusiasts were just as keen to snag one of his tees, which have also popped up on It-girls at Paris Fashion Week without a hint of irony. The same could be said of Kanye's TLOP merch, which has been a sell-out success among West fanatics and diehard fashion fans.

LOS ANGELES, CA - JUNE 11: Chiara Ferragni is wearing a black shirt from Justin Bieber a hat a black hat from lack of colors shoes from red highhells from Dior and a black bag from Balenciaga on June 11, 2016 in Los Angeles, California. (Photo by Timur Emek/Getty Images)

Timur Emek/Getty Images

With that in mind, you'll probably want to move quick if a $1,675 Bieber jacket is something you feel inclined to own—the pop-up is hitting Barneys' website and stores in New York, Beverly Hills, and San Francisco on July 16.

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