A still from Luis Fonsi and Daddy Yankee's "Despacito" music video (2017 Universal Music Latino).
Just hours before it might win both Record and Song of the Year at the 2018 Grammys, the RIAA (Recording Industry Association of America) has announced that "Despacito" has now moved at least 10 million equivalent units in the United States alone. The news appeared suddenly, but after becoming one of the longest-running No. 1 hits of all time, is it really that surprising that this Latin smash has already been certified diamond in?
By being certified diamond today, "Despacito" has joined just 18 other hit songs (like Ed Sheeran's "Thinking Out Loud," Katy Perry's "Firework" and Carly Rae Jepsen's "Call Me Maybe") in earning that coveted title, and it has become the first Latin song to do so.
When it first began climbing the Hot 100 in the early months of 2017, "Despacito" was already on its way to becoming one of the biggest Spanish-language charting successes in U.S. history. The track was massively popular throughout the Latin world, and while it's often difficult for tunes in other languages to perform as well in America as their English counterparts, sometimes a piece of music is so good, it cannot be stopped.
"Despacito" got a kick in the pants when Justin Bieber heard it in a club and decided he wanted to get in on the fun. He recorded a few verses for a remixed version and gave it to Luis Fonsi and Daddy Yankee, who immediately turned it around and released that version. From that point on, there was no looking back.
In the months since "Despacito" became a bilingual smash, it has changed history in many ways, and it's difficult to include all of them here. The song ended up ruling the Hot 100 for 16 consecutive weeks, tying the record for the most frames spent atop the all-genre chart in history. It is now one of just a pair of tunes that has managed to hold on for that long, and it will probably be a long time before anything else comes even close.
The video (which doesn't actually feature Bieber) quickly become the most-watched ever on YouTube, and it was the first to reach both three billion, and then not long after, four billion views. All of those plays it racked up on YouTube, not to mention the millions of purchases and plays on proper streaming platforms, helped it achieve its diamond
">A still from Luis Fonsi and Daddy Yankee's "Despacito" music video (2017 Universal Music Latino).
Just hours before it might win both Record and Song of the Year at the 2018 Grammys, the RIAA (Recording Industry Association of America) has announced that "Despacito" has now moved at least 10 million equivalent units in the United States alone. The news appeared suddenly, but after becoming one of the longest-running No. 1 hits of all time, is it really that surprising that this Latin smash has already been certified diamond in?
By being certified diamond today, "Despacito" has joined just 18 other hit songs (like Ed Sheeran's "Thinking Out Loud," Katy Perry's "Firework" and Carly Rae Jepsen's "Call Me Maybe") in earning that coveted title, and it has become the first Latin song to do so.
When it first began climbing the Hot 100 in the early months of 2017, "Despacito" was already on its way to becoming one of the biggest Spanish-language charting successes in U.S. history. The track was massively popular throughout the Latin world, and while it's often difficult for tunes in other languages to perform as well in America as their English counterparts, sometimes a piece of music is so good, it cannot be stopped.
"Despacito" got a kick in the pants when Justin Bieber heard it in a club and decided he wanted to get in on the fun. He recorded a few verses for a remixed version and gave it to Luis Fonsi and Daddy Yankee, who immediately turned it around and released that version. From that point on, there was no looking back.
In the months since "Despacito" became a bilingual smash, it has changed history in many ways, and it's difficult to include all of them here. The song ended up ruling the Hot 100 for 16 consecutive weeks, tying the record for the most frames spent atop the all-genre chart in history. It is now one of just a pair of tunes that has managed to hold on for that long, and it will probably be a long time before anything else comes even close.
The video (which doesn't actually feature Bieber) quickly become the most-watched ever on YouTube, and it was the first to reach both three billion, and then not long after, four billion views. All of those plays it racked up on YouTube, not to mention the millions of purchases and plays on proper streaming platforms, helped it achieve its diamond
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