You may not be able to see Justin Bieber's face on Instagram anymore, but you could soon see it on your shirt.
After a deluge of negative comments over his Instagram photo with model Sofia Richie, the 22-year-old singer followed through with a threat to deactivate his Instagram account and appeared to be out of the limelight for a while. But fear not Beliebers, for he is returned with a collaboration with Forever 21 and music merchandise label Bravado for an exclusive eight-piece fashion collection in promotion of his Purpose tour.
The Forever 21 x Justin Bieber Purpose Tour Collection will debut at forever21.com Monday and in stores Aug. 29. The collection will consist of oversize sleeveless T-shirts with images of a bleach-blonde Bieber, as well as long-sleeve T-shirts with the words "Justin Forever." Other items include an assortment of hoodies and sweatpants. The limited edition apparel will be fairly affordable for Bieber fans, ranging from $17.90 to $34.90.
In a statement to fashion site WWD, Forever 21 vice president of merchandising Linda Chang said, "We are pleased to partner with Justin Bieber and Bravado to celebrate one of the most influential musicians of this generation. This collection will give our customers and Justin Bieber fans access to one of the most in-demand merchandise lines in the world."
Bieber has modeled for Calvin Klein and performed for designer labels such as Saint Laurent, but this will be his first foray into creating a fashion line. Bieber told WWD earlier this year that he's been thinking of creating his own collection since 2011, but was waiting until he's fully ready.
"I haven't lost that passion. It's just such a big deal. I just want to make sure it's perfect and right and take my time with it."
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